The pacing was tight, the visuals dynamic, and the mood refreshingly light-hearted. This approach perfectly matched the Nord brand DNA — built for a young audience that values speed, simplicity, and authenticity.
Moo Wei Theng
The pacing was tight, the visuals dynamic, and the mood refreshingly light-hearted. This approach perfectly matched the Nord brand DNA — built for a young audience that values speed, simplicity, and authenticity.
Moo Wei Theng
Each 15-second video zeroed in on a single product highlight — whether it was 5G speed, stunning detail capture, ultra-smooth 90Hz refresh rate, fast performance, or the clean experience of OxygenOS. By isolating one key benefit at a time, the storytelling stayed razor-sharp and immediately understandable.
Each 15-second video zeroed in on a single product highlight — whether it was 5G speed, stunning detail capture, ultra-smooth 90Hz refresh rate, fast performance, or the clean experience of OxygenOS. By isolating one key benefit at a time, the storytelling stayed razor-sharp and immediately understandable.
Creative Challenges
Turning technical specs into 15-second stories was the true creative challenge. We had to distill complex product strengths — 5G, 90Hz refresh rate, fast capture — into relatable, visual metaphors without ever losing energy or authenticity.
Every shot had to hit immediately, telling a complete micro-story that felt effortless, while also subtly educating the audience. It forced us to think not just about features, but how they live inside everyday moments.
Creative Challenges
Turning technical specs into 15-second stories was the true creative challenge. We had to distill complex product strengths — 5G, 90Hz refresh rate, fast capture — into relatable, visual metaphors without ever losing energy or authenticity.
Every shot had to hit immediately, telling a complete micro-story that felt effortless, while also subtly educating the audience. It forced us to think not just about features, but how they live inside everyday moments.
User Experience Focus
Rather than showcasing the product in isolation, we wanted each video to embody the feeling of using the Nord. We crafted every scene around real experiences: a fast capture that preserves a spontaneous smile, smooth navigation as effortless as a glide, the invisible simplicity of OxygenOS.
It wasn't just about showing the Nord — it was about letting users imagine their lives flowing with it, naturally and vividly.
User Experience Focus
Rather than showcasing the product in isolation, we wanted each video to embody the feeling of using the Nord. We crafted every scene around real experiences: a fast capture that preserves a spontaneous smile, smooth navigation as effortless as a glide, the invisible simplicity of OxygenOS.
It wasn't just about showing the Nord — it was about letting users imagine their lives flowing with it, naturally and vividly.
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Marketing Strategy
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