Go on a journey with Hasselblad Master Nabil Rosman as he captures the true colors of Malaysia with the #OnePlus9.
Moo Wei Theng
Go on a journey with Hasselblad Master Nabil Rosman as he captures the true colors of Malaysia with the #OnePlus9.
Moo Wei Theng
Featuring camera as the key message by highlighting the Hasselblad color correction technology. The idea of whole video combined documentary & Vlog interview sharing the experience of using the product.
Featuring camera as the key message by highlighting the Hasselblad color correction technology. The idea of whole video combined documentary & Vlog interview sharing the experience of using the product.
Creative сhallenges
Filming the OnePlus 9 launch project during Malaysia’s MCO period pushed our creative boundaries. With strict movement restrictions and minimal on-site crew, every shot demanded careful planning and improvisation.
Capturing authentic emotions in dynamic, natural settings — while integrating the cinematic quality expected from the Hasselblad collaboration — became both our challenge and motivation. The constraint sparked a new kind of raw, focused creativity that shaped the entire narrative.
Creative сhallenges
Filming the OnePlus 9 launch project during Malaysia’s MCO period pushed our creative boundaries. With strict movement restrictions and minimal on-site crew, every shot demanded careful planning and improvisation.
Capturing authentic emotions in dynamic, natural settings — while integrating the cinematic quality expected from the Hasselblad collaboration — became both our challenge and motivation. The constraint sparked a new kind of raw, focused creativity that shaped the entire narrative.
User Experience Focus
At the heart of this project was a simple goal: make the user experience real and tangible. We prioritized honest, unscripted moments — the way the camera feels in hand, the instinctive interaction with ultra-wide modes, and the natural excitement of discovery.
By letting the users tell their own story, the video stayed true to the OnePlus promise: technology that feels personal, seamless, and human.
User Experience Focus
At the heart of this project was a simple goal: make the user experience real and tangible. We prioritized honest, unscripted moments — the way the camera feels in hand, the instinctive interaction with ultra-wide modes, and the natural excitement of discovery.
By letting the users tell their own story, the video stayed true to the OnePlus promise: technology that feels personal, seamless, and human.
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Marketing Strategy
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realme 11 Pro Series 5G | Jom, Redang! Launch Event
Host Malaysia’s first-ever island smartphone launch at Laguna Redang Island Resort. We led the idea creation, PR strategy, event coordination, and full on-ground execution.
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