The "Jom! Redang" launch wasn't just an event. It was a brand statement — bold, immersive, and unforgettable.
Moo Wei Theng
The "Jom! Redang" launch wasn't just an event. It was a brand statement — bold, immersive, and unforgettable.
Moo Wei Theng
Host Malaysia’s first-ever island smartphone launch at Laguna Redang Island Resort. We led the idea creation, PR strategy, event coordination, and full on-ground execution.
Host Malaysia’s first-ever island smartphone launch at Laguna Redang Island Resort. We led the idea creation, PR strategy, event coordination, and full on-ground execution.
Creative Challenges
Creating a full-scale smartphone launch on a remote island presented a unique set of creative challenges. We had to design an experience that felt effortless and natural, despite significant logistical limitations.
Every element — from tropical decor to guest movement flows — had to be preemptively solved for without losing the spirit of spontaneity. The result was an event that looked free-spirited but was, in reality, a masterclass in controlled creativity.
Creative Challenges
Creating a full-scale smartphone launch on a remote island presented a unique set of creative challenges. We had to design an experience that felt effortless and natural, despite significant logistical limitations.
Every element — from tropical decor to guest movement flows — had to be preemptively solved for without losing the spirit of spontaneity. The result was an event that looked free-spirited but was, in reality, a masterclass in controlled creativity.
User Experience Focus
Our goal was to make every guest interaction feel authentic and unscripted. Rather than orchestrating rigid demos, we built spaces that encouraged exploration and discovery.
Whether lounging on a beach chair while testing portrait mode or capturing the Redang sunset with night mode, guests didn’t just learn about the realme 11 Pro — they experienced its promise firsthand, in one of the most naturally beautiful environments possible.
User Experience Focus
Our goal was to make every guest interaction feel authentic and unscripted. Rather than orchestrating rigid demos, we built spaces that encouraged exploration and discovery.
Whether lounging on a beach chair while testing portrait mode or capturing the Redang sunset with night mode, guests didn’t just learn about the realme 11 Pro — they experienced its promise firsthand, in one of the most naturally beautiful environments possible.
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